ICO Campaign empowers parents to discuss online privacy with children

The internet offers amazing opportunities for children – but every click can leave a hidden data trail and these digital footprints can last forever.

Children’s online privacy requires a whole society approach. We have taken and will continue to take action to hold tech companies accountable for their role.

There’s a role for parents too but the problem is that many families have never been shown how to talk to their children about online privacy.

This is where we come in. We’ve launched our Switched on to privacy campaign to help parents of kids aged four to 11 start simple conversations about protecting their personal information online.